Prodoktiv

0%

AI Customer Support

2025

AI Customer Support

An AI-powered autonomous customer support system that handles inquiries 24/7 — reducing response times from hours to seconds while freeing human agents for complex, high-value interactions.

Discuss Project
YEAR2025
CLIENTAI Customer Support
CATEGORYAI Automation
LOCATIONRemote / Global
DURATION8 WEEKS
01//CLIENT BRIEFTHE CHALLENGE

Client Brief

A mid-size e-commerce company was drowning in 500+ daily support tickets. Response times averaged 4-6 hours, customer satisfaction was plummeting, and the 8-person support team was burning out on repetitive questions about order status, returns, and sizing.

Build an AI-first customer support system that autonomously resolves 80%+ of routine inquiries, escalates complex issues to humans with full context, and learns from every interaction to continuously improve.

02//PROCESSHOW WE BUILT IT

Our Process

01

Support Audit

Analyzed 10,000+ historical tickets to categorize inquiry types. Found 82% were routine (order status, returns, FAQ) and 18% required human judgment. Mapped the decision tree for each category.

AI Customer Support — Support Audit
02

AI Architecture

Built a multi-model pipeline: GPT-4 for understanding intent, RAG system over product catalog + FAQ database, and a routing layer that scores confidence and escalates low-confidence queries to humans.

03

Integration & Training

Connected to Shopify API for real-time order data, trained on 6 months of support conversations, built custom guardrails to prevent hallucination on pricing and policy questions.

04

Testing & Launch

Shadow-tested for 2 weeks alongside human agents. AI matched human accuracy on 94% of routine queries. Gradually increased AI autonomy from 20% to 85% of total volume over 4 weeks.

03//CREATIVE DIRECTIONTHE VISION

Creative Direction

Clean, professional dashboard with real-time analytics. Conversational AI interface that feels helpful, not robotic. Clear escalation indicators and confidence scores for human agents reviewing AI responses.

04//THE PRODUCTWHAT WE BUILT
01

Customer Chat Interface

The AI-powered chat widget handles 85% of customer inquiries autonomously across web, email, and WhatsApp. Natural language understanding identifies intent, while a RAG system over the product catalog provides accurate answers. The conversational interface feels helpful and human — customers rated AI responses 4.6/5 vs 4.4/5 for human agents, with speed being the key differentiator.

02

Agent Dashboard & Escalation

When the AI's confidence score drops below threshold, it seamlessly escalates to human agents with full conversation context. The agent dashboard shows confidence scores, suggested responses, and customer sentiment in real-time. The remaining 3-person team now focuses exclusively on complex, high-value cases — driving higher satisfaction than before the AI was deployed.

05//TESTINGVALIDATION

Testing & Iteration

Shadow-tested against human agents for 2 weeks. A/B tested AI responses vs human responses — customers rated AI responses 4.6/5 vs human 4.4/5 for routine queries (speed was the differentiator).

06//METRICSKEY RESULTS
85%

Queries Automated

<30s

Response Time

$180K

Annual Savings

07//OUTCOMETHE RESULT

Outcome

Response time dropped from 4-6 hours to under 30 seconds. AI now handles 85% of all inquiries autonomously. Customer satisfaction increased from 3.2 to 4.7/5. Support team reduced from 8 to 3 (focused on complex cases). $180K annual savings in support costs.

08//LEARNINGSKEY INSIGHTS

Impact & Learnings

The biggest win wasn’t replacing humans — it was freeing them. The 3 remaining agents now handle VIP customers and complex cases, driving higher satisfaction than before. The AI’s continuous learning means it gets 2-3% more accurate every month.

MORE WORKSMORE WORKSMORE WORKSMORE WORKS
MORE WORKSMORE WORKSMORE WORKSMORE WORKS